Nag Champa incense has long been known for its unique aroma. Often imitated, there is nothing like the real Nag Champa, which can leave a sweet scent for days after burning. Nag Champa is sold by weight, not by count. I got curious, though, and counted 41 sticks in one 40 gram box. This is an approximate number-your count could be a bit more or less.